Client
Red Bull
Services
UX & UI Design
Timeline
4 weeks
Challenge
Red Bull aims to improve It’s brand presence within the Generation Z gaming community. The challenge lies in creating a digital campaign that effectively integrates Red Bull's brand identity into engaging gaming content that connects with the gaming community's interests
and preferences.
Red Bull aims to improve It’s brand presence within the Generation Z gaming community. The challenge lies in creating a digital campaign that effectively integrates Red Bull's brand identity into engaging gaming content that connects with the gaming community's interests and preferences.
Goal
Increase Red Bull's brand presence within the Generation Z gaming community.
Solution
Based on our research, we have found that the most effective approach to achieving our goal is by designing a platform capable of showcasing all of Red Bull's gaming-related content, including campaigns like the one we were about to create.
Design Process
Working with a big team, we didn't stick to a step-by-step plan. Instead, we explored and adapted dynamically. Our design journey involved stages happening at the same time or in different orders, encouraging teamwork and sharing ideas.
As we progressed and learned more, we had new brainstorming sessions, made new prototypes, and revisited earlier stages to understand better, becoming a never-ending learning cycle where gaining knowledge drove constant improvement.
Competitive Analysis
Our competitive analysis phase was marked by a comprehensive exploration of the gaming landscape. We explored direct and indirect competitors across platforms and social media channels. Our approach scrutinized sponsorship tactics, event activations, influencer collaborations, and product-related content. By identifying both successful strategies and areas for improvement, we gained insights to explore the best path for our challenge.
Monster
The Good
Sponsorship of teams, players and events.
Brand activations at events
Collaborative content with influencers,
gamers, streamers.
Product diversity.
Very specific target audience and brand is very
famous among gamers.
The Bad
Dependence on consumer trends.
Intense competition
Health concerns
G FUEL
The Good
Specific focus on the gaming and sports market.
On the website there is a Find your Flavor option that
asks a series of questions assigning a flavor at the end.
Variety of flavors and made with natural products
and antioxidants.
Plenty of online presence and strong community.
Very specific target audience and brand is very famous
among gamers.
The Bad
They only depend on online sales, without a large
presence in physical stores.
As they rely on gamers, streamers can get bad publicity
due to controversial aspects of these people.
Mountain Dew / Dew Nation
The Good
The brand has a successful track record of strategic
partnerships and sponsorships within the
gaming industry.
Collaborations with esports teams, gaming
tournaments, and popular streamers.
Collaborative content with influencers, gamers,
streamers.
Strong presence in the gaming community.
The Bad
Health concerns.
Brand image may be perceived as outdated or
disconnected from current gaming culture.
Rockstar Energy
The Good
The brand has a successful track record of strategic
partnerships and sponsorships within the
gaming industry.
Collaborations with esports teams, gaming tournaments,
and popular streamers.
Strong presence in the gaming community.
The Bad
Brand image may be perceived as less authentic or
niche compared to other gaming-focused brands.
Failure to align its branding and messaging with
the unique values and interests of the gaming
community could limit its appeal to
hardcore gamers.
SWOT Analysis
User Survey
in order to gain insights, we conducted interviews with several gamers to comprehend their experiences, daily routines, behaviours, and habits while playing.
Persona
Problem statement
Red Bull wants to boost its brand among Gen Z gamers.
Our task is to craft a campaign that does just that. Our challenge is to create a platform that not only promotes Red Bull's upcoming campaigns but also acts as a hub for all gaming-related content supported by Red Bull.
Wireframes
UI Screens
Campaign Flick To Fly
Client
Red Bull
Services
UX & UI Design
Timeline
4 weeks
Challenge
Red Bull aims to improve It’s brand presence within the Generation Z gaming community. The challenge lies in creating a digital campaign that effectively integrates Red Bull's brand identity into engaging gaming content that connects with the gaming community's interests
and preferences.
Red Bull aims to improve It’s brand presence within the Generation Z gaming community. The challenge lies in creating a digital campaign that effectively integrates Red Bull's brand identity into engaging gaming content that connects with the gaming community's interests and preferences.
Goal
Increase Red Bull's brand presence within the Generation Z gaming community.
Solution
Based on our research, we have found that the most effective approach to achieving our goal is by designing a platform capable of showcasing all of Red Bull's gaming-related content, including campaigns like the one we were about to create.
Design Process
Working with a big team, we didn't stick to a step-by-step plan. Instead, we explored and adapted dynamically. Our design journey involved stages happening at the same time or in different orders, encouraging teamwork and sharing ideas.
As we progressed and learned more, we had new brainstorming sessions, made new prototypes, and revisited earlier stages to understand better, becoming a never-ending learning cycle where gaining knowledge drove constant improvement.
Competitive Analysis
Our competitive analysis phase was marked by a comprehensive exploration of the gaming landscape. We explored direct and indirect competitors across platforms and social media channels. Our approach scrutinized sponsorship tactics, event activations, influencer collaborations, and product-related content. By identifying both successful strategies and areas for improvement, we gained insights to explore the best path for our challenge.
Monster
The Good
Sponsorship of teams, players and events.
Brand activations at events
Collaborative content with influencers,
gamers, streamers.
Product diversity.
Very specific target audience and brand is very
famous among gamers.
The Bad
Dependence on consumer trends.
Intense competition
Health concerns
G FUEL
The Good
Specific focus on the gaming and sports market.
On the website there is a Find your Flavor option that
asks a series of questions assigning a flavor at the end.
Variety of flavors and made with natural products
and antioxidants.
Plenty of online presence and strong community.
Very specific target audience and brand is very famous
among gamers.
The Bad
They only depend on online sales, without a large
presence in physical stores.
As they rely on gamers, streamers can get bad publicity
due to controversial aspects of these people.
Mountain Dew / Dew Nation
The Good
The brand has a successful track record of strategic
partnerships and sponsorships within the
gaming industry.
Collaborations with esports teams, gaming
tournaments, and popular streamers.
Collaborative content with influencers, gamers,
streamers.
Strong presence in the gaming community.
The Bad
Health concerns.
Brand image may be perceived as outdated or
disconnected from current gaming culture.
Rockstar Energy
The Good
The brand has a successful track record of strategic
partnerships and sponsorships within the
gaming industry.
Collaborations with esports teams, gaming tournaments,
and popular streamers.
Strong presence in the gaming community.
The Bad
Brand image may be perceived as less authentic or
niche compared to other gaming-focused brands.
Failure to align its branding and messaging with
the unique values and interests of the gaming
community could limit its appeal to
hardcore gamers.
SWOT Analysis
User Survey
in order to gain insights, we conducted interviews with several gamers to comprehend their experiences, daily routines, behaviours, and habits while playing.
Persona
Problem statement
Red Bull wants to boost its brand among Gen Z gamers.
Our task is to craft a campaign that does just that. Our challenge is to create a platform that not only promotes Red Bull's upcoming campaigns but also acts as a hub for all gaming-related content supported by Red Bull.
Wireframes
UI Screens
Campaign Flick To Fly
Client
Red Bull
Services
UX & UI Design
Timeline
4 weeks
Challenge
Red Bull aims to improve It’s brand presence within the Generation Z gaming community. The challenge lies in creating a digital campaign that effectively integrates Red Bull's brand identity into engaging gaming content that connects with the gaming community's interests
and preferences.
Red Bull aims to improve It’s brand presence within the Generation Z gaming community. The challenge lies in creating a digital campaign that effectively integrates Red Bull's brand identity into engaging gaming content that connects with the gaming community's interests and preferences.
Goal
Increase Red Bull's brand presence within the Generation Z gaming community.
Solution
Based on our research, we have found that the most effective approach to achieving our goal is by designing a platform capable of showcasing all of Red Bull's gaming-related content, including campaigns like the one we were about to create.
Design Process
Working with a big team, we didn't stick to a step-by-step plan. Instead, we explored and adapted dynamically. Our design journey involved stages happening at the same time or in different orders, encouraging teamwork and sharing ideas.
As we progressed and learned more, we had new brainstorming sessions, made new prototypes, and revisited earlier stages to understand better, becoming a never-ending learning cycle where gaining knowledge drove constant improvement.
Competitive Analysis
Our competitive analysis phase was marked by a comprehensive exploration of the gaming landscape. We explored direct and indirect competitors across platforms and social media channels. Our approach scrutinized sponsorship tactics, event activations, influencer collaborations, and product-related content. By identifying both successful strategies and areas for improvement, we gained insights to explore the best path for our challenge.
Monster
The Good
Sponsorship of teams, players and events.
Brand activations at events
Collaborative content with influencers,
gamers, streamers.
Product diversity.
Very specific target audience and brand is very
famous among gamers.
The Bad
Dependence on consumer trends.
Intense competition
Health concerns
G FUEL
The Good
Specific focus on the gaming and sports market.
On the website there is a Find your Flavor option that
asks a series of questions assigning a flavor at the end.
Variety of flavors and made with natural products
and antioxidants.
Plenty of online presence and strong community.
Very specific target audience and brand is very famous
among gamers.
The Bad
They only depend on online sales, without a large
presence in physical stores.
As they rely on gamers, streamers can get bad publicity
due to controversial aspects of these people.
Mountain Dew / Dew Nation
The Good
The brand has a successful track record of strategic
partnerships and sponsorships within the
gaming industry.
Collaborations with esports teams, gaming
tournaments, and popular streamers.
Collaborative content with influencers, gamers,
streamers.
Strong presence in the gaming community.
The Bad
Health concerns.
Brand image may be perceived as outdated or
disconnected from current gaming culture.
Rockstar Energy
The Good
The brand has a successful track record of strategic
partnerships and sponsorships within the
gaming industry.
Collaborations with esports teams, gaming tournaments,
and popular streamers.
Strong presence in the gaming community.
The Bad
Brand image may be perceived as less authentic or
niche compared to other gaming-focused brands.
Failure to align its branding and messaging with
the unique values and interests of the gaming
community could limit its appeal to
hardcore gamers.
SWOT Analysis
User Survey
in order to gain insights, we conducted interviews with several gamers to comprehend their experiences, daily routines, behaviours, and habits while playing.
Persona
Problem statement
Red Bull wants to boost its brand among Gen Z gamers.
Our task is to craft a campaign that does just that. Our challenge is to create a platform that not only promotes Red Bull's upcoming campaigns but also acts as a hub for all gaming-related content supported by Red Bull.
Wireframes
UI Screens
Campaign Flick To Fly